Starch, Daniel
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Information for Authority record
Sources of Information
- His Principles of advertising, 1985, c1923:CIP t.p. (Daniel Starch) orig. t.p. (Ph. D.)
- LC database, 10/28/94(hdg.: Starch, Daniel; Starch, Daniel, 1883- )
- OCLC database, 9/28/94(hdg.: Starch, Daniel; Starch, Daniel, 1883- ; Starch, Daniel, 1883-1979)
Wikipedia description:
Daniel Starch (1883–1979) was an American psychologist and marketing researcher. He is considered to be one of the pioneers of marketing and consumer research in the early 20th century.
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