Hovland, Carl Iver, 1912-
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Personality
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מספר מערכת
987007276158805171
Information for Authority record
Name (Latin)
Hovland, Carl Iver, 1912-
Other forms of name
Hovland, Carl I. (Carl Iver), 1912-
Hovland, C. I. (Carl Iver), 1912-
Hovland, Carl I
Date of birth
1912-06-12
Date of death
1961-04-16
Gender
male
MARC
MARC
Other Identifiers
Sources of Information
- Communication and persuasion, 1981, c1953:CIP t.p. (Carl I. Hovland)
- Experiments on mass communication, 1965, c1949:t.p. (Carl I. Hovland) cover (C.I. Hovland)
Wikipedia description:
Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.
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