Lilien, Gary L., 1946-
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Personality
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מספר מערכת
987007434893205171
Information for Authority record
Name (Latin)
Lilien, Gary L., 1946-
Other forms of name
Lilien, G. L. (Gary L.), 1946-
Date of birth
1946-09-25
Associated country
United States
Field of activity
Industrial management
Marketing
Occupation
College teachers
Associated Language
eng
Gender
male
MARC
MARC
Other Identifiers
Sources of Information
- Choffray, J. M. Market planning for new industrial products, c1980 (a.e.)t.p. (Gary L. Lilien, Mass. Inst. of Tech.) CIP data sheet (b. 9/25/46)
- Marketing, 1993:CIP t.p. (G.L. Lilien; Pennsylvania State U.) pref. (Gary L. Lilien)
Wikipedia description:
Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.
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