Saad, Gad
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Sources of Information
- The Author's The evolutionary bases of consumption, 2007.
- v LCN 8.8.07
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Wikipedia description:
Gad Saad (; Arabic: جاد سعد; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University. He has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled "The Saad Truth".
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