Te Awamutu (N.Z.)

Te Awamutu is a town in the Waikato region in the North Island of New Zealand. It is the council seat of the Waipa District and serves as a service town for the farming communities which surround it. Te Awamutu is located some 30 kilometres (19 mi) south of Hamilton on State Highway 3, one of the two main routes south from Auckland and Hamilton. Te Awamutu has a population of 14,150 (June 2024), making it the fifth-largest urban area in the Waikato behind Hamilton, Taupō, Cambridge and Tokoroa. The town is often referred to as "The Rose Town of New Zealand" because of its elaborate rose gardens in the centre of the town. Many local businesses use "Rosetown" in their name, and the symbol of the rose is widely used on local signs and billboards. The local paper, Te Awamutu Courier, has a symbol of a rose in the masthead on its front page.