Relationship marketing

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Information for Authority record
Name (Hebrew)
שיווק, טיפוח לקוחות
Name (Latin)
Relationship marketing
Other forms of name
שווק, טיפוח לקוחות
See Also From tracing topical name
Marketing
Customer relations
MARC
MARC
Other Identifiers
Wikidata: Q574424
Library of congress: sh 96005326
Sources of Information
  • Work cat.: Stone, M. Relationship marketing, 1995.
  • ABI-Inform.
  • LC database, 7 May 1996(Relationship marketing)
Wikipedia description:

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media and application development.

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