Sensory evaluation
Enlarge text Shrink text-
Topic
- Work cat.: Physical requirement guidelines for sensory evaluation laboratories, c1986(ASTM Committee E-18 on Sensory Evaluation of Materials and Products; as a behavioral science, sensory evaluation is designed to evoke, measure, analyze, and interpret reactions to product characteristics as they are perceived by the senses of sight, smell, taste, touch, and hearing. While early applications of this technique were directed primarily towards studies of foods, beverages, and packaging materials, its more current uses have expanded to include ... tobacco, chemicals, and personal care and household items.)
- Amer. Soc. for Test. & Mats. Basic principles of sensory evaluation, c1986(ASTM Committee E-18 on Sensory Evaluation of Materials and products ... to develop standards in the area of preference testing, psychophysical aspects, and other matters where human factors play a part in tests on materials ... sensory evaluation of materials and products)
Sensory analysis (or sensory evaluation) is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products. This method of testing products is generally used during the marketing and advertising phase. The discipline requires panels of human assessors, on whom the products are tested, and recording the responses made by them. By applying statistical techniques to the results it is possible to make inferences and insights about the products under test. Most large consumer goods companies have departments dedicated to sensory analysis. Sensory analysis can mainly be broken down into three sub-sections: Analytical testing (dealing with objective facts about products) Affective testing (dealing with subjective facts such as preferences) Perception (the biochemical and psychological aspects of sensation)
Read more on Wikipedia >