Sunday Times of London (Firm)

The Sunday Times is a British Sunday newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as The New Observer. It is published by Times Newspapers Ltd, a subsidiary of News UK (formerly News International), which is owned by News Corp. Times Newspapers also publishes The Times. The two papers, founded separately and independently, have been under the same ownership since 1966. They were bought by News International in 1981. In March 2020, The Sunday Times had a circulation of 647,622, exceeding that of its main rivals, The Sunday Telegraph and The Observer, combined. While some other national newspapers moved to a tabloid format in the early 2000s, The Sunday Times retained the larger broadsheet format and has said that it intends to continue to do so. As of December 2019, it sold 75% more copies than its sister paper, The Times, which is published from Monday to Saturday. The paper publishes The Sunday Times Rich List and The Sunday Times Fast Track 100.