Greenwashing
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- Work cat: Miller, T. Greenwashing culture, 2018(summary: "examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing")
- Pearse, G. Greenwash : big brands and carbon scams, 2012:pp. 7-8 ("So, are the world's biggest and greenest-looking brands actually reducing the carbon footprint of their products? Or is the proliferation of climate-friendly advertising mostly 'greenwash,' a torrent of corporate spin that sounds impressive but conceals mostly business as usual?"; book compares "the climate-friendly campaigns and claims by the world's biggest brands with what they're actually doing and with the carbon footprint of what they're selling")
- Merriam Webster dictionary online, viewed Sept. 21, 2021(greenwashing: "expressions of environmentalist concerns especially as a cover for products, policies, or activities")
- Oxford English dictionary online, viewed Sept. 21, 2021(greenwashing: "the creation of propagation of an unfounded or misleading environmentalist image")
- Green politics : an A-to-Z guide, 2011:pp. 213-214 ("Green-washing refers to disinformation disseminated by an organization so as to present an environmentally responsible public image. One important characteristic of green-washing is the suggestive and manipulative use of information"; "Green-washing is not just failing to report negative information, but a selective process of omitting information to display a different public image")
- Gilchrist-Blackwood, A. Canadian exceptionalism, greenwashing imperialism, 2020(summary: "This thesis argues that contemporary Canadian State communications unevenly but persistently legitimize the Canadian mining sector's domestic and international influence ... In light of the Canadian mining sector's extensively-documented contributions to neocolonial patterns of environmental destruction and targeted violence against land defenders, this thesis concludes that the State's sustainability claims should be conceptualized as greenwashing global power dynamics characteristic of Canadian imperialism")
Wikipedia description:
Greenwashing (a compound word modeled on "whitewashing"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility or broader sustainability to the wider public. Since there is no harmonized and international definition of greenwashing, its determination in a given instance can be a subjective challenge for consumers and regulatory bodies.
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